Blog Post Guidelines

We Invite You to Contribute Your Blogs!

MasterMinds 4 Wellness is not a “guru-based” website. We love and respect wellness pioneers and pay homage to many wellness heroes, we are a channel for many voices, including yours!

Our intention is to create a blog site representing an Integral Model for Wellness. Blogs can share information, philosophies, gifts and practices to create a website where together we address the many faces of wellness, and the many challenges of dis-ease. Too often our individual missions to help others find optimal wellness are fragmented and lost in a sea of google searches and social media chatter.

Please join us by contributing your own, passionate perspective—bringing your unique skills and talents to our distinctive platform to Uplift Wellness NOW! Together, we’ll share our work, bios and commentaries, and create a growing web of health news, information and offerings.

We would love to have your Blog submissions on any topics related to Mindfulness, Nutrition, Cleanse/Detox, Physical Wellness, Emotional Wellness, Relationships, and Workplace (wellness). We also welcome any cooking tips or recipes under Nutrition. Submit blogs to

Our Blog Audience

If you’ll be writing for Masterminds 4 Wellness, your target audiences will be:

Primary Target Market:

  • Wellness Seekers familiar with health and wellness modalities. They will typically be over 40 and these are people who are probably already spending money on wellness, natural products and wellness practitioners.

Secondary Target Markets:

  • Wellness Seekers who are recovering from an illness or just learned they have one and are ready to get healthy. (i.e. heart attack, high blood pressure, diabetes, high cholesterol)or maybe someone they know has just had a health event (a parent, spouse, friend, etc)
  • People who are “new” or “green” to health and wellness but eager to learn more. They realize what they have been doing – isn’t working or they are just curious to learn.

Blog Posts Length and Format:

  • Arial Font 11. Minimum of 200 words, no more than 750, unless pre-approved.
  • Titles and Headings bold and Arial 14

Example: How To Customize Your Coffee Mug 06132014 Mary Smith

Writing for Website Readers

Good web writing is different from journalistic, business writing and scholarly writing. Reading on a computer monitor is different from reading a book or magazine. If your previous writing career has been for print, this might take some getting used to. Web writing is very different than what you were doing before now. Blog writing specifically, is more conversational, friendly, welcoming, engaging and more personal. Blog’s don’t just “talk AT the reader”, they talk as if you understand they’ll problems and are trying to help.

On a website, much of your text is not long text. It’s broken up by a bunch of signposts because web readers are searching and scanning much of the time. These signposts are bolded, sometimes larger in size. Here are types of signposts:

  • Titles
  • First sentences
  • Headings
  • Bullet lists
  • Quotes

What’s the goal of our web pages or blog posts?

To serve our Wellness Seekers! In addition to education we want to become their trusted resource, the desired sequence goes like this:

  • Wellness Seekers arrive at website/blog
  • Wellness Seekers scans signposts
  • Wellness Seekers finds some text worth reading
  • Wellness Seekers interest is held because they are getting answers
  • Wellness Seekers take action by signing up for e-newsletter, follows blog, signs up for 10 day challenge or buys a product/service or training.

If the above process works right, we’ve done our job!

How can writing make the Wellness Seeker take action?

First, put up good quality signposts.

Titles – Clear with key words

First sentences – arouse their interest, makes them want to keep reading, you only have 4 seconds.

Headings – accurately announcing what text follows

Second, don’t fill the page with wordiness or fluff just to meet minimum word count requirements. Write succinctly. While we as writers hope the reader will be interested in what we say, the goal is to get the reader to convert to a customer or loyal fan of the blog and website. They are there for specific information, and that’s all we need to provide. Remember, this is not literature or a magazine article and should not be treated as such. Give them from 3-6 key points don’t try to include too much. Be specific and clear on what you’re take away is.

Writing for Search Engines

Search engines are not human, but they’re created by humans who periodically change the algorithms. They have become very sophisticated and hard to deceive. If our content is not meaty and genuine, they’ll demote it. We must never forget the readers, but we must also write to please the search engines. Always create unique content that is not published somewhere else online.

Writers should put themselves in the minds of the Wellness Seeker and imagine a page that provides something so different and functional that it rises above everything else in its field.

  • Posts need to be useful. While all posts do not need to be a step-by-step how-to, they need to include a specific takeaway or key thought.
  • Posts need to be logical and interesting to read.
  • Posts need to be specific to our target audience and aligned with our Integral Model

Here’s the typical kind of posts:

  • How-to posts: they are meant to show readers HOW to do something. How-to posts, make great evergreen content that not only ranks quickly but can continue to rank well and pull in traffic for months and years to come.
  • Informative posts: they are meant to teach
  • “Thought leadership” posts: posts that give insight or perspective into a special concept
  • Tools and resources posts
  • Hot Topics: Blog posts allow you to target hot, trending topics that wouldn’t be worth devoting permanent site content to. You can capture search traffic while that keyword phrase is popular, and let the post get buried in your blog archives once the trend is over.

Our Editorial Process

Each post we receive is first reviewed for acceptance criteria.  It may take a few days before our team can respond to new submissions. We will be receiving many submissions, so we appreciate your patience throughout our review and production process.

For posts being considered, average turn-around time for review is no more than 10 business days, though the timeline may be shorter, or longer, depending on the current volume of submissions under review.

All authors are encouraged to promote their posts through their own networks and social networks, as well.   MasterMinds 4 Wellness will promote posts through their social networks also.

If you have any questions please email Karen Connington, Blog Editor at