“Red Meat Is Not the Enemy” Seriously?

It’s so fascinating to me about studies (research). I love how the results can be interpreted to represent what the person reporting wants to prove or point out. For instance, the whole concept that meat is not the enemy… the article states that meat consumption is down – and fruit and vegetable consumption is up… and yet disease has not gone down – therefore (the conclusion that was drawn) is that meat may not be the culprit –

http://www.nytimes.com/2015/03/31/upshot/red-meat-is-not-the-enemy.html?mwrsm=Email&_r=0&abt=0002&abg=1

What do you think?