Back to School With a Carrying Card: Allergy Alerts with Class


Protect Your Kids with Information

It’s autumn in America, when the colors of caution prevail. Buses are yellow, leaves are red and bright on the current spectrum are colorful little cards that warn friends and neighbors about your kids’ allergies.

Parents are ordering batches of these cards to distribute to new circles of classes and coaches, sitters and friends. The kids can select images and motifs online—fun not frightening designs—while their parents detail allergies, instructions and emergency contacts. Many families are adding photos. According to online business and greeting firms, sales are booming.

Food Allergies Are Booming

According to a 2013 study by the Centers for Disease Control and Prevention, food allergies among children increased approximately 50% between 1997 and 2011. Every three minutes, food allergies send someone to the emergency room and result in more than 300,000 doctor visits a year among children under 18.

While researchers worldwide scramble to discover why childhood allergies are rising so swiftly—particularly as a result of food sensitivities—the new alert cards provide a simple and reliable way to protect our kids. They also help kids communicate conditions that are not always clear or comfortable to broadcast in company.

Bring One with Your Passport

The trend is quickly spreading to adults who see the cards as a simple way of sharing food allergies with restaurants staffs, especially while traveling in countries where they don’t speak the language. Companies are printing instructions in Hindi and Hebrew, Spanish and Chinese.

With as many as 15 million Americans, nearly half of them children, afflicted with food allergies, we need new tools as much as we do research and treatments. MasterMinds4Wellness  is your forum to learn and to share how to create and maintain healthy diets and programs for clean, holistic nutrition.

Let us know how you dialogue inside and outside your home about the foods you eat each day. Eat well, be well: Be Master Minds 4 Wellness!

September 30, 2014

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